For now, wrestling is still included in the deal with ESPN that includes WBB, lacrosse, baseball, and some others through 2032. But yeah, I think we basically have until then to turn the trend around.
The marketability of the sport with having guys not wrestle during the season, having a single team completely dominate, minimal effort to simplify the format through favoring duals, having the tournament impossible to follow unless you are related to the athletes, etc needs to change. I think WBB has provided a blueprint that of course can’t be matched because more people like basketball, but it can be used to maybe get back to 1 million ish range.